Lubbock Entertainment and Performing Arts Association, better known as LEPAA, announced SMG as the new operator of the upcoming Buddy Holly Hall of Performing Arts and Sciences. The partnership is expected to help the performance venue in booking events, shows, and work on day-to-day operations.

"They manage 64 performing arts centers around this country. We just felt they were the most qualified to do the job," Tim Collins chairman of the LEPAA board said. "They're also located in Midland. They operate the facility there. So obviously we have some continuity and obviously some cooperation in activities that might be planned for both communities."

SMG also has experience operating NFL stadiums. It has been consulted during the design process to make sure there is efficiency from an operations stand point.